Case Studies. A small sample of projects that I've worked on recently

Revv Dublin 2014

How

I served as lead designer on this project, working in a team of 10. I was responsible for developing the information architecture, creating wireframes, prototypes and the final visual design for the product. The challenge was to design an interface that could cater to the learner’s needs, adhere to the requirements of road safety authorities in multiple jurisdictions and to also transform 1600 physical pages of learning material into a user-friendly universal app on iOS, Android, and the Web.

Why

Radii, an education-focused digital agency in Dublin, wanted to design an app to assist novice drivers in learning how to drive.

What

Product Design UX UI Visual Design Interaction Design Information Architecture Prototyping Wireframing

w42St NYC 2016

How

I worked remotely with W42St’s team in New York over several months to design a mobile responsive online magazine. The challenge was to replicate the print magazine’s look and feel on a digital interface and to take advantage of the digital format to improve upon the offline experience. Initially, I researched the brand and its readers to create a style guide, then worked with the team in New York to develop high-level UX wireframes of the site, a final visual prototype and worked extensively with the developers during handover

Why

A lifestyle magazine in New York City wanted to build an online platform for their existing publication and retain the bold spirit of their print brand online.

What

UX UI Visual Design Brand Development Publishing Design Marketing Design Wireframing

Viddyad Dublin 2016

How

Working in a large team of designers, developers, marketers and product managers, I was responsible for improving user experience and conversions on the marketing site as well as the ViddyAd product itself. Together, we carried out extensive user testing and research, developed prototypes and final builds of new features, improved the brand identity and attracted new customers to the platform.

Why

An online video advertising startup in Dublin wanted to improve their product and convert more visitors with the aid of UX and design.

What

Product Design Visual Design UX UI Brand Development Marketing Design Prototyping Wireframing

Paradigit Eindhoven 2015

How

I worked with the team at Paradigit over 18 months in Eindhoven in The Netherlands from mid-2014 to December 2015. First working with the country managers of their online stores in Ireland and Belgium on design for a new email marketing campaign to be carried to their 40,000 subscribers in both markets. The challenge was to reintroduce the Paradigit, Komplett, and Norrod brands in Ireland, The Netherlands, and Belgium, with a focus on showing-off their value and currency through newsletters and branding on their existing sites. We also completed extensive conceptual UX prototypes to power the brand’s online presence moving forward.

Why

Paradigit needed to improve user experience and develop a new identity on their Belgian and Irish stores.

What

HTML Email Design Brand Development Marketing Design UX UI Wireframing

UtilityAnswer San Francisco 2016

How

I was the sole designer on this project, working remotely with a team in San Francisco. I developed wireframes to demonstrate improvements to the platform, then moved on to the visual design process. The team and the stakeholders had a firm idea of the look and felt that they wanted for the product and the site from the start. So with that in mind, I worked with them to create a vibrant and welcoming product for their customers across the United States.

Why

An energy startup in California had built a working prototype of their new platform. It needed visual design, a UX review and also an enticing marketing site to show it off.

What

Marketing Design Product Design UX UI Prototyping Wireframing